The Middle Ground/
When people ask for my “elevator pitch” for Concrete Olive, I tend to smile. Some things don’t fit in an elevator - and that’s exactly why Concrete Olive exists.
Concrete Olive is built for the in-between moments:
A space to pause, take a breath, and untangle the complex parts of creative life - so you can move forward grounded, focused, and clear.
Concrete Olive sits in a unique space. At its heart, it’s about active and constructive conversations specifically for creative people.
Creatives are already natural strategists. They navigate and handle complexity every day and thrive on curiosity and innovation. But when challenge or uncertainty happens in their own lives - it can feel very different - harder to see clearly, and harder to know what to do next.
It’s pretty much a given that creative’s at every age and stage, will often find themselves grappling with some kind of uncertainty or adversity. Challenge is a constant within these fields - the challenge to stretch, to adapt, to remain resilient. But for the individual however, there is often an added layer that isn’t always visible. It’s the interweaving of the personal and the professional, that can make it hard to see what’s really happening.
Figuring out what’s going on objectively, can feel complicated with these two components at play. So when creatives look for support in these moments, what they often need is something they’ve never sought out before.
This is where the middle ground comes in…
Concrete Olive sits within a non-clinical space, grounded in optimisation and growth - focusing on what works, rather than what’s wrong.
It’s for the times when support isn’t likely to come from colleagues, friends or family, and when it’s not counselling or therapy that’s needed either. Here, both creative work and life - and the way they intertwine - are understood. A space where you can reconnect with your strengths to move forward with clarity and confidence, no matter what you’re facing or trying to achieve.
Sometimes, it’s as simple as just wanting to get clarity around a way forward. Other times it’s about finding perspective in the middle of exhausting or trying times. It can be about taking positive challenges to new levels, or staying connected to your creativity. Whatever brings you here, this is a space for thoughtful constructive conversation - where your story is heard, and you are met as a creative.
And, because you’re speaking with another creative, you won’t have to explain how your mind works or how your business or career operates. That part is already understood.
“Sometimes creatives just need a clear actionable conversation, to navigate complexity and stay on track with their vision. ”
Creative people think in a unique way, with their own language, and their work reflects that individuality.
Creative work isn’t just a career - it’s a part of who a person is. It’s challenges can ripple across both work and life, making clarity and perspective essential.
Constructive active conversations can help untangle the possibilities, clear confusion, and reconnect people with their strengths. They support the next step - whether it’s at the beginning of a situation or project, or somewhere along the way where a pause is needed to gain clarity, or, revisiting the bigger picture that may have shifted along the way.
At Concrete Olive, we understand and provide this middle ground space for creative professionals: a place to gain perspective, focus on what matters, and move forward with confidence.
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A side note about why wellbeing is important;
During challenging times - whether positive or difficult - there are ways, often simple practices can help people feel more uplifted and focused, that are not always obvious.
When peoole feel defeated, situations can become harder to navigate. Constructive conversations can help restore perspective and energy, allowing a way forward to emerge more clearly.
Accessing middle ground support early can help stabilise situations before they escalate - a preventative step in maintaining ‘Creative Wellbeing’.
*If you are experiencing severe mental health distress, please reach out to counselling/ psychological support services.
Michelle